Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” To launch the partnership, Cadbury has gifted 50, 000 limited edition Champions Dairy Milk Bars to a wide selection of Reds fans, thanking them for their continued support during the extraordinary 2019-20 Premier League season. Cadbury has a long history of generosity and we’re excited to be partnering with them, celebrating traditions and culture whilst uniting people in a new way.” Samantha Greenwood, Global Brand Director at Cadbury, added: LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles. Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.”

Another wrote: “I’m outraged that they're making the dairy milk bars smaller even if I can't remember the last time I bought one”. This collaboration reflects our commitment to empowering the next generation. Cadbury employees are driven by generosity, and over the years have mentored members of the Liverpool community to help them find employment. The Hanson family were large dairy owners in Liverpool and Queensferry, delivering daily across Merseyside, Lancashire and North Wales. Trading under the name of J. Hanson and Sons Ltd for decades, it is said to have once been the largest private dairy businesses in Liverpool. As a teenager, Ray's dad asked him what he wanted to do workwise after leaving school, to which Ray replied "I was hoping to stay with you." With four brothers and a sister who had all got involved at some point, Ray decided to continue in the trade and eventually take over the family business. Read More Related Articles Refrigeration and pasteurization soon became common place, and other factors such as the rise of supermarkets and the Milk Marketing Board coming into existence changed the way dairies and milkmen operate. But many of us will remember family members working in for one local business decades ago and the brand name being part of our every day lives.The extension of the partnership will also see Cadbury and the club continue to build on the success of the past three years by providing bigger and better experiences for fans ahead of Cadbury’s 200th birthday celebrations in 2024. Reds legend, John Barnes, recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC Champions Dairy Milk Bar.

Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme (VEP) – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC Champions Dairy Milk bars. This means that our products are much more expensive to make. We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.” To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season. You would have something like six or seven roundsmen in a three-mile radius in comparison to now where you have one roundsmen in a five mile radius. That's how much it's declined over the years.Reds legend John Barnes recently called in to surprise a lifelong Liverpool fan who generously gives up his time to volunteer with the VEP. As a thank you for his commitment to the programme, John presented Ian with a special Cadbury hamper, including his very own LFC champions Dairy Milk bar.