Because Its You stays smelling fresh and fruity for the majority of its development, but then after about 3 hours, something interesting happens; rose!

The raspberry stays throughout (which I love), and the longer I wear the scent it turns more warm, musky and soapy on me. You have smelt this lots of times :- Rihannas, Britneys and even the latest Burberry her is reminiscent, just to name a few. I was a little surprised when I saw the note profile and saw there was rose, because usually rose is very heavy to me.I really think patchouli has been overused in the last couple of years as a balance for sweeter perfumes and I'm kind of sick of it. I have nothing against any of the notes in this perfume, quite the contrary, but this perfume formulation is just too suffocating. It opens with raspberry, a bit artificial at times, but the rose and probably citruses tone it down soon and it quickly becomes classier. I love the raspberry in this :) Its a nice everyday fragrance, its maybe not super special, but I dont need all my perfumes to be so special.

I see people are giving it somewhat mixed reviews, and I see a lot of the dreaded GENERIC word in the less favorable reviews. Alcohol, Parfum / Fragrance, Aqua / Water, Benzyl Salicylate, Linalool, Benzyl Alcohol, Alpha-Isomethyl Ionone, Hydroxycitronellal, Citronellol, Geraniol, Hexyl Cinnamal, Limonene, Bumetrizole, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Coumarin, Tris(Tetramethylhydroxypiperidinol) Citrate, Citral, Methyl-2-Octynoate, Benzyl Benzoate, Methyl Anthranilate, Ci 60730 / Ext. The two fragrances, Stronger With You for Him and Because It’s You for Her are the symbol of a personal love story of Giorgio Armani. Fast forward to me now getting a decant and I don't really pick out raspberry, it's a dark red fruit to me and jammy boozy rose. I could say it's done in a more refined style of fruity floral but this seems to be right on trend these days.

I could see how this might be cloying in higher temperatures / if over-sprayed, so I mostly wear this fragrance in Spring and Autumn. Not that there's anything wrong with those, but they aren't in the same league as this in my opinion. The plain boring bottle, the silly name and the marketing together with the male version, evoking images of annoying couples presenting their love to anyone who doesn't care - all very unappealing. In addition we also support a number of local charities in North West London to try and help create a more equitable society. I received several samples of this perfume with my Sephora purchases and I really enjoyed wearing it.

It’s not the most complex perfume out there, quite youthful, but why be serious all the time anyways? Suuuuper surypy sweet, though somewhat synthetic raspberry in the opening, then some rose and vanilla. It lingers through the night, until the next morning, at which point it´s a vanilla-sweet-powdery scent that I can´t bear. Imagine all lollies mixed in together and dont forget the strawberries and cream ones (quite a few of those).

I personally don't care for it - the cap feels a bit cheap and if it ever fell something is going to break, and it probably won't be the bottle.

Usually I don´t like vanilla in perfumes but in this it´s well blended and doesn´t take over in the mix. As for the perfume of women, we highlight its intense vanilla notes, along with rose, raspberry and Amberwood. Created for the young and tantalizing Armani Because It’s You sparkles with delicious irresistibility.I don't wear this as much anymore since I am trying to utilise all perfume in my collection by rotation, but I still have the tendency to choose this one that more complex perfume for office. The fragrance plays with her powers of seduction as vanilla mixes with musk, revealing a complex and incredibly deep sensuality. Smells yummy, fresh but bold (not light nor heavy), fun, happy, classy, feminine, grown up, easy to like. I've paired it with vanilla lotion which is nice but tonight I paired with hempz grapefruit raspberry.